This post might get into the weeds a little bit in regards to Facebook analytics. Bear with me.
So, Facebook has changed the rules. Again. This really shouldn’t be much of a surprise. I talked about this a few years ago. They encouraged every small business, group, organization, personality, and blogger to set up a Facebook page and get as many people to “like” it as possible.
“It’ll be fun,” they said.
“You’ll build community around your brand,” they said.
“You’ll increase brand loyalty,” they said.
“Besides, it’s free,” they said. “What do you have to lose?”
I’ll be honest. The only reason I set up a Facebook page in the first place was because a client strongly suggested it. And so when I published this post, I also began my Page. It’s become a fun little community where I can ask questions, share what’s fun or important to me, and we can even have some pretty meaningful conversations.
And although the Life in the Fishbowl Facebook Page is one of my smallest social media platforms in terms of followers, it’s one of the most active profiles in my “arsenal.” And, amazingly enough, it provides the most traffic to my stories.
So I, like many other people, listened to the “free” bill of goods Facebook was selling and I worked on gathering those “Likes.” And then Facebook said that only 5-10% of a Facebook page’s audience was actually going to see your posts. That was a few years ago. And now, again, under the guise of trying to make people’s News Feeds show what they want to see,* Facebook is throttling Page visibility.
People say there are things you can do to ensure that items from this page are more likely to show up on your feed, like commenting and liking posts, but the reality is that Facebook really wants people to pay to “boost” their posts. I don’t know about you, but I don’t have the cash to continually pay to promote this page.
As far as I know, Life in the Fishbowl isn’t going anywhere anytime soon. The Facebook Page isn’t, either. But there’s a pretty good chance this page could disappear from your newsfeed.
So, here’s what I’m going to try. I’m going to start posting a regular update on the blog, highlighting some of the posts that were shared on the Facebook Page. My plan is to do this every Monday. But don’t hold me to that. It might be every other Monday. Or it might even be a Thursday or Friday. I’m not sure yet, but I’m trying to think outside the box here, encouraging other ways to help keep this community together without relying solely on Facebook’s whimsical rule changes.
Of course, I’ll share this post on Facebook. But there’s no guarantee that you’ll see it. Because Algorithms. And Greed. And digital sharecropping. So, in order to help continue building this community, here’s what I’d love for you to do:
Subscribe to the Life in the Fishbowl Newsletter
In addition to this website itself, the newsletter’s subscriber list is the only other thing that I can completely control. And I send out a weekly newsletter, highlighting the recent posts from Life in the Fishbowl. Who knows? New features might be added to the newsletter in the future. That way, if Facebook decides to make my viewership a big fat ZERO, we can still keep the community going in spite of the efforts of Mark Zuckerberg and his money-grubbing minions. So do your part. Stick it to The Man. Subscribe to my newsletter. I promise I won’t spam you. Ever.
Now that this has been said and done, there’s no time to waste. I present to you today,
The Monday Night Facebook News Feed
*Why would you “Like” a page if you didn’t want to see their updates in your News Feed in the first place? But I digress.
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